A key component of the initiative is its website which contains crucialinformation about HIV transmission prevention and treatment including factsabout

"A key component of the initiative is its website which contains crucialinformation about HIV transmission, prevention and treatment, including factsabout condom use The site also contains an extensive 'myth vs. "A major goal of the Stay Negative campaign is to help guide a shift in thinkingaround HIV testing. The best way to break the chain of infection is for people to get testedand know their status." The attention-grabbing image of a semi-nude male with the words "Stay Negative"tattooed on his upper back is already having an impact. AHF`s LOVE Condom Campaign slogan says "Love yourself-Love yourpartner-Love Condoms." "With the vast majority of the population still having difficulty accessing freecondoms, this advocacy initiative will in many ways enhance governmentinitiative on HIV/AIDS prevention and control programs," said Dr.

The LOVE Condom Campaign`s goal is to scale-up global support for renewed condomusage by distributing TEN MILLION WHO approved, high-quality condoms FREE ofcharge to any individual, non-governmental or government agency that makes acommitment to support the campaign`s aim of achieving 100% access to freecondoms worldwide. Chinkholal Thangsing, Asia Pacific Bureau Chief, AIDS Healthcare Foundationis ecstatic about India`s launch of Global STAY NEGATIVE and LOVE CONDOMcampaign. `A rupee saves a life` - therefore, there isno reason not to provide free condoms with easy access-it is the mostcost-effective HIV prevention that there is. Combined efforts that includeencouraging the widespread use of condoms, community testing and universalaccess to antiretroviral treatment will bring new infections down drastically." Dr. Terri Ford, Senior Global Policy Director, AIDS Healthcare Foundation USA,presently on a mission to India, is advocating this worldwide campaign as "a newbeginning to restore the condom`s critical place at the front-line of effectiveGlobal AIDS Prevention and Control.

AHF, which operates the largest community-based alternative HIV and sexuallytransmitted disease (STD) testing program, has launched an innovative andeye-catching Delhi/NCR HIV prevention and testing campaign urging the public to"Stay Negative" and to visit to find out where to get testedquickly, conveniently and at no cost Ms. This campaign will be a new start of HIV AIDS education inIndia. Bollywood actor Ronit Roy will bethe chief guest at today`s launch event The event will be at Metropolitan HotelNikko, New Delhi. The campaignincludes the distribution of free AHF `LOVE`-brand condoms, as well as a `StayNegative` public service advertising campaign.